Color, Style & Confidence

Suzanne Caygill was the originator of the fabric color swatch lab used for Seasonal color analysis and there are a number of consultants who carry on her tradition, let me introduce you to a few of us.

When you booked your color analysis you may have done so thinking it would make it easier to shop for clothing. But instead, you discovered that you have really seen yourself for the first time and now, when you look around the stores at the Mall, you cannot find yourself there at all.

Working with women on their color & style journey I have found myself in a lot of very different closets and I’m not talking about the physical space so much as seeing the contents of these closets. And what I have learned is there are basically 10 approaches women take when shopping for clothes. See if you recognize yourself in one or more of the these shopping personality types and then follow my advice tailor-made for you!

You had every intention of letting people know that you were “in charge” or “relevant” or “approachable” or “trustworthy” or “credible” or “single and available” or “put together”…but your outfit, which you sort of grabbed at the last minute without giving it much thought, had a whole other story to tell. And our clothes speak louder than our words. Or at best, they can send out confusing signals if they don’t align with your intended message.

There’s a new style trending on social media called, “coastal grandmother” a term that was coined by Tik Tok influencer Lex Nicoleta and refers to a relaxed, elevated way of living–the lifestyle exemplified by Diane Keaton in Something’s Gotta Give and Meryl Streep in It’s Complicated.

So then the quest began in earnest, and I spent the next several years searching out and studying different color, personality, and energy systems to learn more. I believed that there was something to this concept; I had seen what a difference it could make physically in others.

When I meet with women it is a very rare find to come across one who is feeling quite good about what she’s been given — her inherent coloring, body signature, and personality. More often I am given the long list of complaints or the wish list. I used to wallow in those lists myself. Mine started with, “if only…”